Lou Gehrig's Disease and Patientslikeme Are Mentioned In The Press...

...in a city with a big pharmaceutical company where many employees read the morning paper before going to work.

http://www.indystar.com/article/20090618/LIVING01/906180487/1083/LIVING01/Web+sites+help+consumers+cope+with+illness

Press mentions of ALS are so very important because they make impressions that help dispel the myth of the disease being rare and unlikely and unworthy of investment.  These articles make impressions.  News of a commemoration of Lou Gehrig's farewell at the ballpark makes impressions.  Press mentions of Lou Gehrig's birthday make impressions.

Perhaps for some mysterious reason, a scientist will think about ALS at a big pharmaceutical company today.