describe experimental clinical trials for ALS, I knew we were in trouble.
Over many years we hear words over and over used to generate promise and hope and donations. The words have become devalued. They don't mean diddle without specifics. They all need air-quotes.
We have to press for what they really mean. Words are cheap. We need substance.
Here are some that set off bells after you've been around the fight against ALS for a few years --
They make us all feel good. They deserve air-quotes. We need to press for details from those who use them.
As an ALS advocate once said, "If something is called 'exciting' in a press release, it probably isn't."
Or maybe there's a drinking game here...