It's remarkably easy to find email addresses for sports reporters on local television station and newspaper websites. They are usually on the staff bio pages or at the ends of articles (and not on the "contact us" page).
In a few minutes you can send short, personal messages to reporters pointing out the O.J. Brigance story in the Baltimore Sun (item below) and hoping that it might tweak a story for them during this intense pro football season. The story just might strike a chord, especially if it's a slow sports week;-)
It can't hurt, and this story has a huge reach to get information about ALS to people in very meaningful way. Also, as p.r. professionals say, this story in the midst of the playoffs has a shelf life of a couple weeks. We need to act now to get it out.
Story made the LA Times today!
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