In case you had not seen Steve Gleason at the NFL draft, here he is --
Pretty good, eh? Important image of sports fans everywhere to see of ALS, eh?
Bingo. That's how ALS awareness happens in 2013.
For May, ALS Awareness Month in the U.S., perhaps all tweeps can work hard at getting the big RT. We're only a few retweets away from millions of people who are ALS-clueless.