The neurologists are meeting in Seattle next week.
prize4life and The ALS Association are on the exhibitor list. My dream would be for them both to hire a couple of people from the Pike Street Market and throw some fish from booth to booth to attract a crowd. It takes some marketing and showmanship to show at those meetings... and ALS certainly needs visibility amidst all of the marketing clamor on the show floor.
It's great that they'll be there talking to the doctors who need to understand more about the disease that stinks more than an old fish.