Lou Gehrig's Disease - Motor Neuron Disease - Amyotrophic Lateral Sclerosis
Thought it had been cured by now? Still no known cause. Still no cure. Still quickly fatal. Still outrageous.

Monday, December 22, 2008

Go, Ravens... Beat ALS

From the Baltimore Sun, December 22--
The team dedicated Saturday night's victory to director of player development O.J. Brigance, who attended his second road game of the season despite his battle with amyotrophic lateral sclerosis. "We dedicated it to O.J. Brigance because of the things that O.J. Brigance talked to our football team about last summer when we started training camp on the very first day," Harbaugh said. "And we told them no matter what your condition, no matter what your circumstance, no matter what hardship you face in life or football, you overcome it. And that's what our football team did."

OK, advocates. How do we leverage the fact that an NFL team is using an ex NFL player with ALS to motivate it through the most exciting part of the football season? How do we get the word out about Brigance and the many other NFL alumni who have or have died from ALS?

The longer the Ravens stay alive in the playoffs, the more opportunities there are for O.J. Brigance to be front and center in their fight... and in his fight for his life.


  1. Ravens plan Dolphins at 1PM EST on Suhday 1/4 with CBS covering the game.

    It's time to tip of your local media about the O.J. Brigance connection and the big motivator that a PALS is providing to the Ravens!

  2. I don't necessarily think the word "using" is appropriate. The Ravens are motivated by more than a player with ALS. They are motivated by the passion O.J. infused within the team and the sport. The game of football has always been one of passion, the addition of O.J. and his amazing perserverence and love of life during the most difficult time he and his family have had to endure is one part motivation and one part advocacy. Both resulting in a powerful, impactful, message given to both the world of football and to those who do not know about ALS.

  3. Point well taken. "Using" was a poor choice of words on my part. Thanks.