Organizations like to refer to their partners in the fight against ALS. It's a feel-good concept. Everybody loves supportive partners. Partner is also word that is vague. It clouds the true nature of the relationship. It flies in the face of transparency that not-for-profits say they strive for.
Huge donor? Major donor? Minor donor? In-kind donor? Volunteer? Vendor? Client? Party to a contract? Party to a handshake? One with implicit or explicit access? Endorser? Endorsee?
To live up to the spirit and letter of transparency, how about simple crystal clarity on specific monetary arrangements and promises and expectations between partners?
It's simple. It's good for everyone involved because transparency is good for everyone involved.
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