Lou Gehrig's Disease - Motor Neuron Disease - Amyotrophic Lateral Sclerosis
Thought it had been cured by now? Still no known cause. Still no cure. Still quickly fatal. Still outrageous.

Saturday, April 27, 2013

RT to Defeat ALS

In case you had not seen Steve Gleason at the NFL draft, here he is --

Pretty good, eh?  Important image of sports fans everywhere to see of ALS, eh?

This morning on twitter, I simply asked five sports journalists with huge followings to retweet the link with the coverage of Steve.  Within an hour, that link had been retweeted to 100,000 people who follow those sports journalists.  My wild guess is that the majority of those who got the tweet hang onto the words of sports journalists they follow and are not very familiar with ALS.

Bingo.  That's how ALS awareness happens in 2013.

For May, ALS Awareness Month in the U.S., perhaps all tweeps can work hard at getting the big RT. We're only a few retweets away from millions of people who are ALS-clueless.


  1. And 1 RT from @nancyodell just sent it to over a million more people.