Lou Gehrig's Disease - Motor Neuron Disease - Amyotrophic Lateral Sclerosis
Thought it had been cured by now? Still no known cause. Still no cure. Still quickly fatal. Still outrageous.

Friday, March 9, 2012

Have All The Years Of Messaging Hit The Target?

I would love to have a very simple pop quiz this morning for two groups.

1. For the Members of the United States Congress and Senate:
True or False: "ALS is a service-related disease?"

2. For the members of the American Academy of Neurology:
True or False: "You advise ALS patients to enroll in the national ALS Registry?"

Simple questions. Revealing answers.

Have all the years of messaging hit the targets?

There's a great old Gary Larson cartoon about what dogs hear. It's a good lesson in how we can blather on and on and miss our targets.

It's time to fix the messaging.

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