Yesterday @alsadvocacy tweeted a question --
"What's the most important fact that every Jane or Joe Doe needs to know about ALS?"
That's the kind question that public relations and communications firms ask before they design campaigns.
Almost immediately @MrChuckMorris, a gentleman with ALS, tweeted back --
"Incurable, terminal ALS could affect them, or someone they love, any day."
That's it. Nail hit on the head. Clarity. No expensive p.r. firm needed.
During a few days of marvelous celebration of the 75th anniversary of Lou Gehrig's historic, beautiful farewell, we've learned much about Lou Gehrig -- the man, the athlete, the celebrity, the American.
As baseball fans leave ballparks this week after all of the celebrations and festivities, will they have any idea that incurable, terminal ALS could affect them, or someone they love, any day?
As Americans hear the messages of hope and celebration will they grasp that incurable, terminal ALS could affect them, or someone they love, any day?
As we are told to contribute to all of the promising work and research that done by ALS organizations, will Jane and Joe make the leap that ALS is still terminal and incurable and likely to strike after all these 75 years?
There are some history lessons that America is missing today. Lou Gehrig died less than two years after that speech. Hundreds of thousands of people have been killed by it since. They still die today. The prognosis is the same that Lou and Eleanor Gehrig faced in 1939. That's outrageous. It's a difficult disease. There is no known cause. There is no effective treatment.
Incurable, terminal ALS could affect YOU, or someone you love, any day.