Dear _____,
It's that Walk time of year. As a participant in past Walks, we want you to be among the first to sign up and help us raise valuable dollars in this year's Walk.
Please sign in online and donate what dollars you can and tell your friends and ask them to donate as many dollars as they can. Spread the word. It makes a difference. Your contributions advance the valuable work of our organization that is focused on beating ALS.
Thank you for your past contributions and we look forward to your help and the help of your friends and theirs and theirs as you all contribute valuable dollars to help in this Walk to fight ALS.
Sincerely,
________________
Ok, now simply substitute the word "ideas" for "dollars" and substitute "Advocacy Effort" for "Walk."
Get my drift?
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