Through the work of one wise and driven man with ALS, every major network and every major publication carried an ALS feature.
This website gets a pretty steady amount of traffic. On that July 4 weekend four years ago the traffic was astronomical. It came from thousands of people searching for words related to ALS. Never before, never since has there been anything like it.
"4 ALS" wasn't about fundraising. It wasn't about an organization. It was about ALS awareness and it worked.
Michael Goldsmith, we miss you.