Simple Concepts, Great Execution Raise Another "A" Disease's Awareness

Here's another attention-grabbing awareness campaign --

http://www.autismspeaks.org/press/world_autism_awareness_day_light_it_up_blue.php

Where is that level of creativity and execution in the fight against ALS, the best kept secret of all diseases? If the public doesn't know about the ALS problem, we can't expect the kind of support needed to deal with it meaningfully. If the public doesn't know about the ALS problem, shame on us.