Coach, you kept calling ALS "this disease." We know it has an impossible name, but please call it out. Say "Lou Gehrig's Disease." Say "ALS." If you were doing a spot for a car dealer, I'll bet you would say the name of the dealership and not say, "this dealer." If you were doing a spot for a restaurant, they would have you repeating that restaurant's name over and over in the ad, and you wouldn' be saying, "this place to eat." Please help us get people to remember the name of the stinking ALS. It's not just another bad disease. Thank you.
Coach, you kept calling ALS "this disease." We know it has an impossible name, but please call it out. Say "Lou Gehrig's Disease." Say "ALS." If you were doing a spot for a car dealer, I'll bet you would say the name of the dealership and not say, "this dealer." If you were doing a spot for a restaurant, they would have you repeating that restaurant's name over and over in the ad, and you wouldn' be saying, "this place to eat." Please help us get people to remember the name of the stinking ALS. It's not just another bad disease. Thank you.
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