Perhaps We Need An Earth-Shattering Ka-Boom Every Time ALS Is Diagnosed

It's lightning awareness week this week. I just heard that on the morning news on the radio and read about it in the morning paper.

Google "lightning awareness" and look at the news links. Wow. It's all over national press an local press.

http://abcnews.go.com/Technology/Health/story?id=7883386&page=1

Lightning strikes more than 400 people each year in the United States,and about
60 of those lead to death, according to the National Weather Service. Most
lightning strikes and fatalities occur during July.

Will the ALS cause be inspired by the lightning folks and get this much publicity for a much more likely threat during ALS awareness month in 2010?