Have All The Years Of Messaging Hit The Target?

I would love to have a very simple pop quiz this morning for two groups.

1. For the Members of the United States Congress and Senate:
True or False: "ALS is a service-related disease?"

2. For the members of the American Academy of Neurology:
True or False: "You advise ALS patients to enroll in the national ALS Registry?"

Simple questions. Revealing answers.

Have all the years of messaging hit the targets?

There's a great old Gary Larson cartoon about what dogs hear. It's a good lesson in how we can blather on and on and miss our targets.

It's time to fix the messaging.